Wedding Sparrow - The Founder Story

Jun 07, 2018 | Industry

I started Wedding Sparrow back in 2011 while planning my own wedding and working full time at a corporate day job. I knew I wanted to create something, but I wasn’t entirely sure of what that “something” was. Without hesitation, I signed up for Wordpress under the watchful eye of my graphic designer/branding expert husband, Andrew, and wrote my first blog post. I had no idea what I was doing, but I had the passion to learn and grow, so I did just that. It was only when I temporarily stopped blogging on the run up to my wedding in 2012, that I started to realise that Wedding Sparrow was something people really followed! Readers would contact me and ask where I was so when we were on honeymoon in California, I officially decided that I would take Wedding Sparrow forward as a serious project.

About Wedding Sparrow - Sara Russell Pin it

I went into the process without any expectations, but just to have fun and use WS as a platform to be creative and meet like-minded people with a love for film photography and the fine art style. It’s amazing what can happen when you truly love what you’re doing. After doing WS as well as a corporate job for a year, and with the support of Andrew, I took the giant leap and quit my 'real' job and blogged full time from 2013. I was the scariest thing I've ever done and I'm so glad it paid off!

I had reached a point where I knew if I didn’t take the risk, I might not ever be able to. Having the ability to focus solely on my business was like a weight lifted off my shoulders and I knew I could finally start achieving the things I had always dreamed of doing.

Going full time was a major turning point for me and for WS and shortly after I hired my first full time employee, Megan. Since then, we've added four more staff to our rota, have traveled the world attending and speaking at workshops and continue to work with international brands across our social platforms and blog.

I'm so excited to continue this journey and although it can be a very tough (sometimes an understatement!) and often lonely career, it wouldn't change it for the world. I've made mistakes in growing my business but I continue to try my hardest and have to keep coming back to the thought; "Comparison is the thief of joy" - Theodore Roosevelt.



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