How To Buy Your Engagement Ring Online

Aug 18, 2020 | Planning

In a world where online shopping is more prominent than ever before thanks to the recent COVID pandemic, is it really as easy as it sounds to buy your engagement ring online? Since an engagement ring is a sentimental piece and often a sizable monetary purchase, you need to make sure you're getting exactly what you pay for. Here are some of our thoughts about shopping online for an engagement ring.


The answer is yes—with some caveats. If you're set on getting a ring online, whether it's a traditional diamond ring or one with an alternative gemstone, the most important thing to do is exercise caution while searching. Honestly, if a site's deals or special offers look too good to be true, they probably are. Make sure you're working with a reputable jeweler with a variety of options to choose from.

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1. Choose a trustworthy brand

It's important to make sure you're purchasing your engagement ring or wedding rings from a reliable online retailer. Make sure the vendor has extensive FAQs detailing their return policy, shipping process and other customer service questions, as well as imagery of every ring, detailed product descriptions, a certification if you’re purchasing a diamond and a solid return policy (more on this later). If there are reviews on the site, make sure you read them—they can give you a good idea of other customers' experiences.

2. Verify the Certificate

Every diamond should come with an independent lab certificate, confirming the diamond is the quality the jeweler states it is. But not all labs and certificates are created equal. For the most accurate and reliable grading system, look for an IGI or GCAL certified diamond.

3. Return Policy

Before you buy a ring online, read up on the return policy of the site you're perusing, as each one is different. How long do you have to make a return or exchange? Do they offer free returns? Can you return your ring for a full refund or does the jeweler give credit only? Will they cover return shipping, or is that your responsibility? Does the ring come with a lifetime warranty? If not, how long is the warranty? If the ring doesn't fit, will they cover resizing or charge a fee? If a site doesn't list a return policy, that is a red flag.

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4. Shipping

Once you've found your dream bling, you want to make sure it will arrive at your doorstep safely. Reliable sites will insure their packages and usually cover shipping. Read up on the details of how they package their products—your ring or loose diamond or gemstone should be packed securely. If you aren't able to sign for your ring, the jeweler should also be able to send it to a USPS, FedEx or UPS pickup destination. If presentation is important to you, check to make sure your ring will come in a quality engagement ring box.

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5. Sizing

Standard ring sizes are given in millimeters based on the inner circumference of the ring. To figure out your ring size, you can purchase a mandrel set or print out a ring size chart to measure a ring that already comfortably fits you. If you don't have a ring to measure against, use a string to measure your finger and compare it to your printed out ring size guide.

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6. Carats

Carats refer to the weight of the diamond. As the carat size increases, so do its rarity and usually its price tag. While the size of a diamond is important, carat weight is generally considered the least important of the 4 C's. You want to select a well-cut diamond first, then make sure it appears white and contains no noticeable blemishes and inclusions. After you've checked those boxes, spend the rest of your budget on Carat.

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7. Take Your Time

By buying online, you have the advantage of doing your research and making comparisons, so don't feel rushed to make a decision—especially if something doesn't feel quite right. Get an expert opinion on the diamond you're purchasing. Don't be afraid to reach out to customer service to get more information about the ring you're considering or check up on your order status.

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Technical aspects aside, the other important thing to consider when it comes to designing an engagement ring or wedding ring online is that it's a reflection of you or your partner's personal style. Is a setting in classic platinum, romantic rose gold or boho yellow gold on your wishlist? Do you like ornate vintage designs or are more simple engagement ring styles the vibe you're looking for? Play around with different ring settings, metals, diamond shapes and details until you find the sparkler that feels right for you.


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